AYA AL-HASHIMI

Aya Al-Hashimi, 36, is an architect, fashion designer and sewing trainer. Her teaching experience showed her that drafting and mastering an accurate sewing pattern are often the main obstacles for people wishing to learn to sew or start their own business. She therefore created simpler, more effective tools. SheLeads helped her improve her budgeting skills, better understand legal aspects and adopt more structured marketing and sales methods.

Qitati sells products and services related to fashion design and pattern making. Its multi-size template significantly reduces the time needed to make a garment. The business is registered, has received a grant and generates revenue that has increased by less than 20%. It now has a team of ten following the creation of five additional jobs. Despite shortages of raw materials, fluctuating costs and the lack of a laser cutting machine, Aya aims to open a modern design and training centre, support people with disabilities and those on low incomes, and reach international markets through global platforms.