ISRAR TAHA

Israr Taha, 20, studies accounting at the Faculty of Economics and Political Science. Her background combines financial skills, creativity and entrepreneurial experience. She has worked in graphic design and digital marketing, particularly in the real estate and cleaning-products sectors, and is the co-founder of two ventures in the health and clothing industries. The idea for Roshita emerged from an everyday challenge: patients often have to visit numerous pharmacies before finding the medicine they need. Through incubation, the project progressed from a simple idea to a pilot launch as Israr developed a better understanding of the market, user needs, finance and marketing.

Roshita transforms the search for medicines into a simple digital experience. The platform helps patients locate the products they need more quickly while creating new business opportunities for partner pharmacies. The project has received a grant as well as support from family and informal sources. It currently generates revenue, which has increased by 20% to 40% since the support programme, and has created two jobs. The next steps include launching the platform on iOS, establishing partnerships with more pharmacies in Tripoli, expanding into other Libyan cities and developing a delivery service.